Survey 160 is a software product designed specifically to conduct surveys via text message (SMS) conversation.

The technology bridges a gap emerging between telephone interview methods — which are increasing expensive on a cost-per-interview because of declining response rates — and online panel interview methods, which often struggle to reach particular audiences of interest. Such audiences may include small geographies, customer lists, or defined segments of the electorate.


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Why SMS polling?

SMS is a ubiquitous product with 95% adoption in the United States, especially among key hard-to-poll audiences. Pilot projects have shown the feasibility conducting surveys fully within the SMS interface and of using SMS to recruit respondents to take surveys in an online platform. But no survey firm offers recruitment and interview by SMS which can provide a uniquely broad coverage of audiences. And because this survey model operates with a low cost communication method and does not incentivize responses, it has the potential to provide survey data at a highly competitive price point.

This approach can be used either to supplement interactive voice response “robo-polling” which reaches disproportionately older respondents, or as a standalone solution for generating survey data.


Selected Product Features

  • Options for both open-ended and close-ended responses coded by interviewers.

  • Dynamic insertion of text from fields uploaded with target lists (e.g. candidate names), including options to A/B test script text or interview structures.

  • Skip logic and question branching based on prior responses or uploaded fields.

  • Quota options to ensure coverage within subgroups.

  • Persistent interviews that allow respondents to continue a survey over hours or days.

  • Real-time analytics on survey performance.