Our platform is designed for efficient and accurate survey research via text message (SMS):

• Survey Setup Tools: Leverage features like skip logic, question branching, dynamic text insertion, A/B testing structures, and custom options for open- and close-ended responses.

• Real-Time Analytics: Monitor survey performance in real-time or directly access raw data.

• List Management and Tracking: Keep track of your lists with permanent opt-out lists to ensure you only reach interested respondents.

• Dynamic Response-Rate Adjusted Stratified Sampling (DRASS): Optimize data collection proportional to targets by accounting for the relative response rates of subgroups. (See more [link to AAPOR blog])

• Management Tools: Assign and evaluate the performance of interviewers with ease.

• High Deliverability Rates: Achieve deliverability rates of 89%+ compared to the industry average of approximately 75% or less.

• Survey 160 Texter App: Access our interviewer-optimized user interface to ask survey questions, easily code responses, and answer questions from respondents.

These features ensure that data collected for your surveys are not only high quality but also easy to manage and analyze. Whether you're conducting marketing research, political polling, or any other type of survey, Survey 160 offers custom tools to help you succeed.