Live interviewer surveys are a useful tool for election tracking polls, particularly when surveying a small district or market where online panels do not have sufficient sample. 

Live interviewer surveys can be a cost-effective way to measure a targeted audience for media measurement or a listed sample that has been randomly assigned to different conditions in a field experiment. 

Live interviewer surveys to commercial or voter file lists can be a cost effective way to collect training data for predictive modeling of candidate, issue, or brand attitudes. 

Often customer feedback surveys are fielded by email or on the bottom of a receipt, both of which are easily ignored. And surveys from the brand itself can bias responses. Texting offers a cost effective way to survey customer lists with the interviewing conducted by a neutral  outside party to avoid biasing responses. 

Texting can also be a cost-efficient way to do targeted recruitment of respondents for longer, self-administered online surveys, which can ask questions types and show media not possible over text or a phone call. Texting a listed sample allows the ability to collect sample sizes in specific geographies or demographic groups that may not be possible on online panels, even multiple online panels used in combination. 

Much of Survey 160’s work is conducted in parallel with surveys fielded by other modes, and can offer complementary data collection to interview respondents missed on other modes of research.