There are two ways to run text message surveys:
Live interviewer SMS surveys, where we conduct the entire interview within the text message conversation.
Text-to-web surveys, where we ask people to participate and share a link with those who agree.
Which method makes most sense for your use case depends on a variety of factors, such as length and nature of the survey questionnaire and the size of the audience of respondents being surveyed
Popular use cases include
Brand and Election Tracking Polls.
Live interviewer surveys are a useful tool for election tracking polls, particularly when surveying a small district or market where online panels do not have sufficient sample.
Media and Experimental Measurement
Live interviewer surveys can be a cost-effective way to measure a targeted audience for media measurement or a listed sample that has been randomly assigned to different conditions in a field experiment.
Modeling Surveys
Live interviewer surveys to commercial or voter file lists can be a cost effective way to collect training data for predictive modeling of candidate, issue, or brand attitudes.
Customer Feedback Surveys
Often customer feedback surveys are fielded by email or on the bottom of a receipt, both of which are easily ignored. And surveys from the brand itself can bias responses. Texting offers a cost effective way to survey customer lists with the interviewing conducted by a neutral outside party to avoid biasing responses.
Longer Interviews Online
Texting can also be a cost-efficient way to do targeted recruitment of respondents for longer, self-administered online surveys, which can ask questions types and show media not possible over text or a phone call. Texting a listed sample allows the ability to collect sample sizes in specific geographies or demographic groups that may not be possible on online panels, even multiple online panels used in combination.
Multi-modal Surveys
Much of Survey 160’s work is conducted in parallel with surveys fielded by other modes, and can offer complementary data collection to interview respondents missed on other modes of research.
Recruitment for Probability Panels
Text Messages can be a cost effective tool to recruit respondents to probability panels, either as a stand-alone tool or used in combination with other contact methods.